How to quickly re-purpose blog content for social media

SAVE YOURSELF TIME: How To (Quickly) Re-Purpose Blog Content For Social Media

I’m sure you’ve heard it before…

As a blogger in 2020, people aren’t going to *magically* come across your blog, doing all the work to grow your blog audience for you. You’ll need to do more than simply write great & consistent content, click PUBLISH, and sit back and wait.

You have to market yourself.

One strategy is through social media. (Though not the only one, of course. Read more on that here)

Not everyone is in a position to hire someone to help out with social media management.

And your time is precious! Make sure you have enough of it left to focus on the right things by re-purposing some of the great content you’re ALREADY creating for your blog posts.

How To (Quickly) Re-Purpose Blog Content For Social Media

1. Plan in advance: align your Social Media schedule with your blog content schedule

One of the most important ingredients to your success as a blogger is to plan your blog posts in advance by creating a content calendar (why? read more here)

If you’ve gone through the hard work of creating a blog content calendar, the heavy lifting for creating a social media content calendar is already complete. If you’re smart about it that is.

If you plan to post 1-2 times per week, that can easily get you 4-10 social media post ideas. Sprinkle in a few other types of engagement content to let viewers get to know you and your brand (i.e. ask your followers a question, share a quote related to your blog etc.) and you’re set with a lot of great, consistent content.

Takeaway: If you align your social media strategy with all the hard work you’re already putting into writing your blog posts, you can carve out some time once a week (or even once a month, depending on how far out you’ve planned/written blog content) to transform your content into social media posts. You’ll save yourself a lot of time and effort in the process.

2. Decide on a color scheme or ‘style’ for your posts

Another very simple way to save yourself time is to choose a color scheme or general “style” for your posts. This saves you a lot of time because you eliminate the constant need for decision making in terms of design.

Not only does it save you time, but this consistency is necessary for establishing your brand or ‘feel’ with your audience.

coolors.co provides you with a lot of color combinations that work well together. You can browse from the list, choose a color palette that works for you, and save it for quick reference in the future (we’ll use this in number 3!).

Takeaway: Deciding on a color scheme–and sticking to it–takes the decision making out of the design process when creating social media content. It also is crucial for establishing your brand and building your following.

3. Create template posts for each social media channel you plan to leverage

Using a free online design tool (personally, I like Canva), use your saved color palette to create 6 or so template posts for each social media channel you use. I focus primarily on Pinterest, Instagram, and Twitter, (with Pinterest and Instagram being the two primary channels I create graphics for).

Now that you’ve selected your color scheme and have an idea of what kind of style you like best, create a “blank” template for each color in your color scheme. Let’s walk through an example using Canva.

On the home screen, select Instagram Post. Choose a blank post.

To get the color to match your palette, follow these steps:

Once you have your blank post, click on uploads, and upload the image of your color palette. Now, on the left hand navigation, you’ll see the exact palette colors under “Photo Colors.” You also have the option to search for your exact shade using the code written on your color palette.

Change the background color to create a “blank” template for each color in your color scheme (or for whatever colors you want to be your dominate background color.

Here’s an example of 5 blank template Instagram posts.

Takeaway: There is a free, workaround way to get the exact colors from your color palette, and use them to create blank template posts which you’ll be able to quickly duplicate (and save you some time in finding the right colors in the future).

4. Take the top 2-5 main takeaway messages from your blog posts & create a social media post for each

For all new social media content, simply ‘duplicate’ one of your template posts (see images below) and copy and paste information from your newest blog post.

Update the text color to match one of the shades on your color palette. Once you’ve used the colors you want, simply delete the color palette image and voila!

Format, add graphics where relevant, and you’re set!

Note: Canva does offer a paid version, in which you can save your brand colors and reference them without having to use this little trick I showed.

Example from one of my recent blog posts:

The Instagram post below covers just one of my main takeaways from the post, but not all of them (I have 4 more takeaways to use for content from this same post!)

For some blog content, it might not make sense to separate the blog takeaways into a separate post each (this blog would be a good example of that.

However, even when that’s that’s the case, I’ve found that I still save myself a lot of time by re-purposing the text I’ve already written into a graphic. It even saves me time when writing a caption for my posts in the case of Instagram and Pinterest!

Takeaway: Copy and pasting content directly from your blog posts saves you the effort of having to think of new social media content. You’ve already written a great blog post, and made a few compelling arguments. Use that and your existing blank templates to re-purpose your content into a social-media-ready format. Where possible, break up your main arguments from your blog post into multiple social media posts –you get more bang for your buck this way.

5. Use a social media automation tool to save time

Social media tools are the final step in saving yourself time. If you create social content weekly or monthly, you might as well use a scheduling tool and take the thinking out of it. This saves you time to focus more on other areas of growing your blog!

Here is a list of 30 social media automation tools to choose from. The tool that is best for you might depend on which social media you focus on, your budget, and other factors.

Takeaway: The final, and often most impactful way to save yourself time is to allow a social media automation tool to post for you. This allows you to do all your social media work for the week or month in one sitting, schedule it all, and then free up your time to work on other goals.


Let’s sum it up

  • If you align your social media strategy with all the hard work you’re already putting into writing your blog posts, you can carve out some time once a week (or even once a month, depending on how far out you’ve planned/written blog content) to transform your content into social media posts. You’ll save yourself a lot of time and effort in the process.
  • Deciding on a color scheme–and sticking to it–takes the decision making out of the design process when creating social media content. It also is crucial for establishing your brand and building your following.
  • There is a free, workaround way to get the exact colors from your color palette, and use them to create blank template posts which you’ll be able to quickly duplicate (and save you some time in finding the right colors in the future).
  • Copy & pasting content directly from your blog posts saves you the effort of having to think of new social media content. You’ve already written a great blog post, and made a few compelling arguments. Use that and your existing blank templates to re-purpose your content into a social-media-ready format. Where possible, break up your main arguments from your blog post into multiple social media posts –you get more bang for your buck this way.
  • The final, and often most impactful way to save yourself time is to allow a social media automation tool to post for you. This allows you to do all your social media work for the week or month in one sitting, schedule it all, and then free up your time to work on other goals.

These are just 5 ways that I’ve found have saved me a lot of time and allowed me to leverage the power of social media in growing my blog. It’s enabled me to focus my attention on other goals of mine. If this was helpful for you, or if you have any tips of your own to share, let me know in the comments below!

  1. I believe in creating an online presence, but am a totally doobie when it comes to integrating blogs and social media. I love the information you have here. Thanks for sharing!

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